Yana Kezhaya:
Brand, UI/UX & Web Designer
Location:
Michigan, USA
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About
My Background
Now
What I do
Tools & Skills
Soft Skills
Detail-oriented

Resourceful

Patient & calm under pressure

Empathetic listener

Motivated & proactive

Adaptable

Reliable

Strong communicator

Analytical thinker

Ambitious & growth-driven
Learning quickly
My professional path began in the beauty industry, where I spent over 20 years working closely with aesthetics, visual harmony, and personal transformation.

Alongside this, I built and developed my own personal brand as a blogger and content creator for more than five years. Through Instagram and YouTube, I grew an audience of over 100,000 followers, created educational and visual content, and worked daily with branding, consistency, engagement, and storytelling.

I’m also a course creator and founder of an online education platform, where I taught thousands of students. Building and managing digital courses gave me hands-on experience with content structure, user journeys, platform logic, and learning-focused design — all of which now support my work in UI/UX and web design.
Design became a natural evolution of everything I had already been doing for years. I moved from creating brands and content intuitively to designing them intentionally — with structure, systems, and user-centered thinking.

Today, I focus on graphic design, web and UI design, and social media visuals. I combine strong visual aesthetics with branding strategy, UX fundamentals, and modern AI tools to create efficient, scalable, and visually consistent digital solutions.
I work with brands on:

  • Brand identity and visual systems
  • Social media design and digital content
  • Website and UI design
  • Visual storytelling across platforms

I design with clarity and intention, always considering how users see, interact with, and experience a brand from the first touchpoint.
Design & UI

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Canva

Web & UX

  • Website design (UI-focused)
  • Tilda
  • UX fundamentals

  • Digital product design

  • Information Architecture

  • Wireframes 
  • User Flows

  • User Profiles

  • Prototyping
  • E-commerce
  • Miro

Content & Video

  • Social media visuals
  • Video editing (CapCut)

AI-Assisted Design

  • ChatGPT
  • Midjourney
  • Nano Banana Pro
  • Higgsfield
  • Kling
  • Freepik AI
I’m a graphic and web designer with a strong focus on brand identity, social media visuals, and UI design. I create clean, thoughtful visual solutions for brands that want to grow, stand out, and build trust — blending graphic and web design with AI-assisted workflows and a deep understanding of branding, content, and audience behavior.
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